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Today Norm Goldman, Editor of Sketchandtravel & Bookpleasures interviews Susie Ellis, President of Spa Finder Inc.

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Norm:

Could you tell us a dinky about yourself and your expertise in spas, and why you became concerned in them?

Susie:

I was athletic in my youth and plainly gravitated toward being as healthy as possible. After college in the mid 70's, I began working at the Golden Door Spa which, unbeknownst to me at the time, was the top spa in the country. After spending many years on staff, I became enthralled with how people's lives were transformed after just a one-week stay at this preeminent place. I decided to make spa my life's work, and the aggregate of movement, good nutrition, spa therapies and a mind/body/spirit approach to wellness became a passion. And lucky for me, the spa industry, which was just emerging at the time, was poised for explosive growth.

Norm:

Why have spas continued to grow and have come to be favorite over the past some years?

Susie:

I see three normal trends that have come together to precipitate the popularity of spas.

1. The aging baby boomer. This demographic wants to pronounce youth and vigor. Spas are a excellent place to achieve these goals.

2. Stress. The non-stop bombardment of facts and connectivity is creating a need for people to have places to decompress, de-stress, slow down and pay attentiveness to their body, mind and spirit.

3. A troubled health care system means people of all ages must come to be more responsible for their wellness and health.

Norm:

How do you go about identifying top-notch romantic spas in terms of ability of treatment, fitness, relaxation, location, atmosphere, and staff?

Susie:

Truly the best way to identify romantic spas is to consult the romantic/honeymoon spa class on http://www.spafinder.com. There are approximately 50 romantic spas listed. Spa Finder's mission is to connect people with their ideal spa experience, and we also gift spas in 20 other categories such as: weight loss spas, spas for horseback riding, hiking spas, spas for yoga, etc.

Norm:

As a consequent up which ones would make the top ten on your list?

Susie:

Here are a few of my favorite romantic spas in the U.S.:

Mirbeau, New York

Chateau Elan, Georgia

Miramante Resort & Spa, California

Silverado, California

Emerson, New York

The Spa at Sundance, Utah

Hampton Retreats, New York

Mana Lani , Hawaii

Sanctuary on Camelback Mountain, Arizona

Westglow, North Carolina

Outside of the U.S.:

Brenner's Park, Baden Baden, Germany

CuisinArt Resort & Spa, Anguilla

El Santuario, Mexico

Samas, Park Kenmare Hotel, Ireland

Echo Valley Ranch Resort, Canada

Norm:

What are the benefits of spa treatments for honeymooners and romantic getaways for couples in search of de-stress?

Susie:

There are many ways to de-stress and spas specialize in this. rehearsal is an excellent de-stresser. Bathing in hot water is a de-stresser. Massages are for many the ultimate de-stresser. At spas people typically leave their covering world behind, they slow down and their bodies come to be more relaxed. A spa has nurturing staff and there is lovely food that doesn't intoxicate but rather revitalizes. I think that what spas do is help us get back to who we for real are and connecting at that level is all the time romantic.

Norm:

What spa treatments are especially recommended for those new to the spa experience?

Susie:

I think a good place to start for a newcomer is with a Swedish Massage and a facial. These are still the most favorite spa treatments because people love them. Although there are many extraordinary treatments on most spa's menus, such as hot stone massage, Ayruvedic treatments or even body scrubs and wraps, I would not suggest them for the first time spa-goer.

For a first time romantic experience, I would suggest selecting a "couple's massage" where both of you are in the same room for your treatment. Sometimes this can consist of a bathing ritual for the two of you together before or after...very romantic!

And finally, if a spa has a "signature treatment" that might also be a good place for a first time spa-goer to begin. Often this is an experience with more than one element - like a scrub and a massage, or a foot ritual and massage, etc.

And I do suggest that a man let the receptionist know that this is their first time spa experience so that the attendant and therapist can be a bit more accepted about explaining procedures and protocol.

Norm:

What is meant by "destination spas," and how do you differentiate them from other spas as well as between themselves?

Susie:

That's a great interrogate and I'm glad you asked. In the world of spas we segment them into various categories. The most normal categories are resort/hotel spas, day spas and destination spas. The resort/hotel spa is part of a hotel or resort where there are also activities such as golf, tennis, fine dining, etc. The spa is one of the amenities. A day spa is a place where people go for a spa experience but do not stay overnight - this can be for one spa medicine or for some or even for an whole day. Then there is the destination spa. Think of them as places to stay overnight with programs that makes it a full immersion spa experience. In other words, everybody is there for the spa experience. Canyon Ranch health Resorts and the Golden Door are good examples of a destination spa. La Costa or The Doral are examples of resort/hotel spas and Bliss or Elizabeth Arden's Red Door are examples of day spas.

Norm:

Can you tell us something about the new developments and trends in the spa industry, particularly as it affects those couples seeking romantic getaways together with spa treatments?

Susie:

We are looking a range of trends in the spa industry. I will share with you the 10 trends that we startling in January of this year:

Medical spas (medicine and spas coming together)

People mixing company and spas

The coming of the "destination day spa"

More affordable spas and more inclusive

International treatments and unique and animated spas internationally

Spa cuisine going mainstream

Travelers choosing on where to go and stay depending on the spa

Pets are welcomed at some spa

More men are going

More families, including teens and preteens

Of these I think one of the animated trends for couples is that more men are going to spas. This means that it is becoming easier and easier for a woman to get her guy to go with her to a romantic spa get away. Increasingly, they already want to go!

Norm:

I have come across the term "quality assured" spa, what does this imply, and why should we believe the spa when it has this designation?

Susie:

To be honest, I am not aware of any such designation on a large scale. There are over 10,000 spas in the U.S. And no one has been to all of them or able to rate them in terms of quality. There is no easy way to end the level of a spa's service. In fact, sometimes ability comes down more to an private therapist than it does a facility.

That being said, there are some ways for the consumer to have more facts that could help them make an informed decision. There is an connection called the International Spa connection (Ispa) that has a "voluntary standards and practices designation" that spas may choose to apply for if they wish. This could be of some help. But even here, many spas don't know about this so I wouldn't necessarily rule out selecting a spa if they don't have this designation.

It is also helpful to look at what awards a spa has won. For example the Spa Finder Readers' option Awards lists the top 10 spas in approximately 20 categories. Since this award is voted on by readers, it is a good indication of quality.

Of course, word-of-mouth is all the time a good way to learn about a spa.

Norm:

Could you give our readers some suggestions as to tipping?

Susie:

Tipping policies differ among spas but in normal it is primary to leave a gratuity of between 15% and 20% for the therapist or technician providing your service. In some cases, the gratuity is already added on to the final bill and in some very rare cases, tipping is discouraged. Most spas have their tipping procedure printed on their brochure I often ask, "What is your tipping policy?" when I arrive at the spa and check in. That commonly clears things up right away!

Norm:

I have read that the destination spa plan is evolving as some brands expand their stock through other outlets. Could you give us some examples and illustrate why this is taking place?

Susie:

we are looking brand prolongation from destination spas such as Canyon Ranch and The Golden Door. Canyon Ranch health Resort began as a destination spa in Tucson, Arizona in the late 70's. They then opened in Lenox, Ma and then opened their first Spa Club in Las Vegas. They are now the spa on the Qm2 and are part of a resignation condominium spa premise being built in Miami. They have also added a Canyon Ranch stock line and I hear there are more things in the pipeline.

The Golden Door branched out from its origins as the U.S.'s top destination spa...there are now Golden Door spas at resorts in Arizona, Colorado and Puerto Rico. There is a Golden Door stock line.

But I am also looking another type of brand expansion; that is stock associates chance "retail spas". Jurlique comes to mind, Givenchy, and to a confident extent Elizabeth Arden's Red Door could be thought about a spa extending from a product. And there are day spas which have come to be as well known for their products as their spas, such as Bliss and Nichel.

Norm:

What should we expect in the hereafter from spas?

Susie:

I think that medicine and spas coming together is a very animated happening. We are looking prevention/wellness as well as aesthetic/cosmetic curative spas now. Doctors and spa therapists working together is resulting in some very nurturing, comfortable curative settings with the best results possible. In expanding the whole arena of complementary and alternative (Cam) medicine is looking a home in the curative spa environment. Consumers are increasingly concerned in being proactive when it comes to their health and well being. (They increasingly need to take responsibility for their own health.)

I think that spas will at last come to be a very leading part of the explication to health problems in the world.

Thanks Susie for replying to my questions.

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